|
ITEM
|
DESCRIPTION
|
USES/AUDIENCE
|
FORMAT
|
GUIDANCE
|
|
Brand Identity Guide
|
A useful guide and in depth description of the Katrina Aid Today brand identity.
|
The guide was created for Katrina Aid Today partners to use as a standard for developing communications and marketing collateral.
|
Adobe PDF
|
The guide will help achieve a consistent image throughout the consortium.
|
|
Logo
|
Color and Black & White versions of the Katrina Aid Today logo.
|
Provided to partners in several formats to ensure the ease of reproduction of the Katrina Aid Today brand mark.
|
EPS [Color]
EPS [Black]
JPEG [Color]
JPEG [B&W]
TIFF [Color]
TIFF [B&W]
|
Please refer to the Brand Identity Guide for information on the appropriate use of the logo.
|
|
Brochure
|
Full color general information brochure.
Finished size - 6.75 x 5 inches; Flat size - 13.5 x 5 inches;
8 Pages
|
Include in information packets and media kits.
Audience: General Public
|
Adobe PDF
|
Katrina Aid Today partners can include contact information on the last page by revising the Adobe file.
Paper: #78 cover, Topkote, dull (recommended)
|
|
Information Sheet
|
A brief overview that includes key facts about the program.
|
Created for information packets, media kits, and handouts.
|
Adobe PDF
|
Revisions are limited to the contact information and list of partners, if changed to represent area consortium members.
|
|
Posters
|
Two full color posters.
Size: 11 x 17 inches
|
Client Outreach
Volunteer Outreach
|
Adobe PDF
Adobe PDF
|
Contact information can be edited in Adobe file.
|
|
Image Library
|
A collection of images that represent the work and mission of the consortium.
|
Can be used for developing Katrina Aid Today marketing collateral.
|
JPEG
|
Use the following photo credit:
Tyrone Turner/UMCOR
|
|
Media Authorization & Release
|
An authorization for clients participating in media or promotional activities.
|
Intended for clients who voluntarily agree to participate. The signed document should be kept in the client’s file.
|
MS Word
|
The form is not apart of the initial intake. It should only be used if the client is asked to participate.
|
|
Communications Guide
|
The Katrina Aid Today Communications Guide was developed as a helpful tool for written communications and PR activities.
|
This item provides guidance to partners in the development of written communications, media relations, and PSA campaigns.
|
MS Word
|
Please review the required boilerplates for all written communications.
|
|
Postcard Flyers
|
Two full color postcard flyers
Size: 6 x 9 inches
|
Client and volunteer outreach collateral created for mailings or handouts.
|
Adobe PDF
|
Partners can include contact information by revising the Adobe file.
Printing: Online printers are recommended for cost efficient production.
|
